the synergy of human expertise and artificial intelligence; industry expertise informed by artificial intelligence; artificial intelligence managed and utlized by human judgement.
SEM SCOUT™
With developments like the Personalization of Search influencing organic search results and Quality Score influencing paid search results, it has become more important than ever to write content for your pages that is original and highly relevant.SCOUT (Search Content Optimization Using Themes) is the tool that will help you write content that is highly relevant to your target keyphrase(s) and more relevant than your competitors.
SCOUT User Manual
Latest Version of Adobe Acrobat (PDF) Reader
Download RISK FREE 7-Day Trial of SCOUT
I often wonder when I talk to most SEOs if they actually have to go after the type of terms I need to rank for, like flowers or rose, which are the big money terms for 1800Flowers.com, where I run SEO. So I was delighted to try SCOUT on one of my other outside accounts to go after the word "glasses". Using SCOUT I was able to move the site from page 3 to page 1 on Google, at position 1 to 6, mostly in position 3 or 4. Are there other factors like links, of course but I've used Mike Marshall's technologies over the years and they work, give them a try!
Jordan Glogau, NY
Enterprise Search at 1-800-flowers.com
A Giant Step Beyond Just the Right Keywords
Now You Can Take a Giant Step Beyond Just Finding the Right Primary Keywords for optimization...and find the single most important secondary phrases too!
- Keyphrase Research is essential to any SEO/SEM marketing efforts.
- But you need much more than just the right keywords to have high relevance.
You've chosen the right keywords and you know what people are searching for. Do you know which words other than your keywords the search engines are looking for to determine how relevant you are to that search? You need the right context!
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The Best Supporting, Relevant Terms
= The Right Theme AND High Relevance
How SCOUT Works
How You Use SCOUT:
- 1) Specify your target keyphrase,
- 2) Choose a language from among 11 options (including English, French, and Spanish)
- 3) Specify the URL of a page whose relevance you want analyzed.
- 4) Press the Submit button
- You Will now KNOW (not guess) which terms will boost the relevance of your copy.
- You Will LEARN how relevant your link partners are.
- You Will IMPROVE the Quality Score of your PPC landing pages.
- You Will OVERCOME an important challenge posed by the Personalization of Search.
- You will be able to measure the improvements you make to your page in real time.
As you modify your content (in the tool itself) with the suggested terms, you can see how your Theme Content Score changes (in real-time) as you aim for the highest score possible between 1 and 100.
How You Benefit
What SCOUT Does For You:
Get the edge on your competition! We've made it all so simple. Now you can put more accuracy into your SEO research than EVER before possible:
SCOUT puts competitive analysis with artificial intelligence at your very fingertips. And regardless of how competitive your search landscape for a primary keyphrases, now you can literally find and identify all the most important missing secondary supporting terms within seconds.
Try a Risk Free 7-Day Trial of SEM SCOUT and see the difference for yourself.
"The ability to learn faster than your competitors may be the only sustainable competitive advantage."
- Arie P. De Geus, former coordinator, group planning, Royal Dutch/Shell quoted by Peter M. Senge (source: The Fifth Discipline" )
Download RISK FREE 7-Day Trial of SCOUT
Only $240/yr!
(After purchase, login at the Membership page with your User ID and Password to download SCOUT)